@article{(Open Science Index):https://publications.waset.org/pdf/10224,
	  title     = {Identifying and Prioritizing Factors Affecting Consumer Behavior Based on Product Value},
	  author    = {Houshang Taghizadeh and  Gholamreza Soltani Fesghandis},
	  country	= {},
	  institution	= {},
	  abstract     = {Nowadays, without the awareness of consumer
behavior and correct understanding of it, it is not possible for organizations to take appropriate measures to meet the consumer
needs and demands. The aim of this paper is the identification and
prioritization of the factors affecting the consumer behavior based on
the product value. The population of the study includes all the
consumers of furniture producing firms in East Azarbaijan province,
Iran. The research sample includes 93 people selected by the sampling formula in unlimited population. The data collection
instrument was a questionnaire, the validity of which was confirmed
through face validity and the reliability of which was determined,
using Cronbach's alpha coefficient. The Kolmogorov-Smironov test
was used to test data normality, the t-test for identification of factors
affecting the product value, and Friedman test for prioritizing the
factors. The results show that quality, satisfaction, styling, price, finishing operation, performance, safety, worth, shape, use, and
excellence are placed from 1 to 11 priorities, respectively.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {5},
	  number    = {12},
	  year      = {2011},
	  pages     = {1953 - 1956},
	  ee        = {https://publications.waset.org/pdf/10224},
	  url   	= {https://publications.waset.org/vol/60},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 60, 2011},
	}