%0 Journal Article
	%A Farah Mahmoud Attallah and  Sara El-Deeb
	%D 2023
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 204, 2023
	%T Nongovernmental Organisations’ Sustainable Strategic Planning and Its Impact on Donors’ Loyalty
	%U https://publications.waset.org/pdf/10013394
	%V 204
	%X The non-profit sector has been heavily rising with the rise of sustainable development in developed and developing countries. Most economies are putting high pressure on this sector, believing that nongovernmental organizations (NGOs) are one of the main rescues during crises worldwide. However, with the rising number of those NGOs comes their incapability of sustaining their performance and fundraising. Additionally, donors who are considered the key partners for those organizations have become knowledgeable about this sector which made them more demanding, putting high pressure on those organizations to believe that there must be a valuable return for the economy in order to donate. This research aims to study the impact of a sustainable strategic planning model on raising loyal donors; the proposed model of this research presents several independent variables determining their impact on donors' intention to become loyal. 
	%P 835 - 839