WASET
    A. Otjen and  S. Keller,  A Protocol for Applied Consumer Behavior Research in Academia.   journal   = {International Journal of Social and Business Sciences}, [online]. World Academy of Science, Engineering and Technology.
    October 2023, vol. 202(10). 677 - 681
    [viewed 27 April 2024]. Available from: https://publications.waset.org/pdf/10013317.