%0 Journal Article %A Ruxandra A. Vodă %D 2022 %J International Journal of Social and Business Sciences %B World Academy of Science, Engineering and Technology %I Open Science Index 186, 2022 %T Ethnocentrism: The Hidden Adversary of Effective Global Leadership %U https://publications.waset.org/pdf/10012583 %V 186 %X With the industrial revolution, global leaders must more rapidly become knowledgeable of and develop essential cross-cultural competencies to be effective. Ethnocentrism represents a hidden barrier of effective leadership and must be acknowledged and addressed proactively by global leaders. The article examines the impact of ethnocentrism in four critical areas (leadership strategy, cross-cultural competencies, intercultural communication, and adaptation to international contexts) and argues that by developing cross-cultural competencies, leaders might naturally reduce ethnocentrism levels. This paper will also offer few examples to support international managers in understanding how ethnocentrism can affect performance. %P 312 - 316