WASET
	%0 Journal Article
	%A Ruxandra A. Vodă
	%D 2022
	%J International Journal of Social and Business Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 186, 2022
	%T Ethnocentrism: The Hidden Adversary of Effective Global Leadership
	%U https://publications.waset.org/pdf/10012583
	%V 186
	%X With the industrial revolution, global leaders must more rapidly become knowledgeable of and develop essential cross-cultural competencies to be effective. Ethnocentrism represents a hidden barrier of effective leadership and must be acknowledged and addressed proactively by global leaders. The article examines the impact of ethnocentrism in four critical areas (leadership strategy, cross-cultural competencies, intercultural communication, and adaptation to international contexts) and argues that by developing cross-cultural competencies, leaders might naturally reduce ethnocentrism levels. This paper will also offer few examples to support international managers in understanding how ethnocentrism can affect performance.
	%P 312 - 316