@article{(Open Science Index):https://publications.waset.org/pdf/10012583, title = {Ethnocentrism: The Hidden Adversary of Effective Global Leadership}, author = {Ruxandra A. Vodă}, country = {}, institution = {}, abstract = {With the industrial revolution, global leaders must more rapidly become knowledgeable of and develop essential cross-cultural competencies to be effective. Ethnocentrism represents a hidden barrier of effective leadership and must be acknowledged and addressed proactively by global leaders. The article examines the impact of ethnocentrism in four critical areas (leadership strategy, cross-cultural competencies, intercultural communication, and adaptation to international contexts) and argues that by developing cross-cultural competencies, leaders might naturally reduce ethnocentrism levels. This paper will also offer few examples to support international managers in understanding how ethnocentrism can affect performance.}, journal = {International Journal of Social and Business Sciences}, volume = {16}, number = {6}, year = {2022}, pages = {312 - 316}, ee = {https://publications.waset.org/pdf/10012583}, url = {https://publications.waset.org/vol/186}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 186, 2022}, }