WASET
    Revoti Prasad Bora and  Nikita Katyal ,  Machine Learning Based Approach for Measuring Promotion Effectiveness in Multiple Parallel Promotions’ Scenarios.   journal   = {International Journal of Industrial and Systems Engineering}, [online]. World Academy of Science, Engineering and Technology.
    March 2021, vol. 172(4). 511 - 515
    [viewed 09 May 2024]. Available from: https://publications.waset.org/pdf/10012002.