Revoti Prasad Bora and Nikita Katyal , Machine Learning Based Approach for Measuring Promotion Effectiveness in Multiple Parallel Promotions’ Scenarios. journal = {International Journal of Industrial and Systems Engineering}, [online]. World Academy of Science, Engineering and Technology. March 2021, vol. 172(4). 511 - 515 [viewed 20 September 2024]. Available from: https://publications.waset.org/pdf/10012002.