@article{(Open Science Index):https://publications.waset.org/pdf/10011962,
	  title     = {Understanding Cruise Passengers’ On-board Experience throughout the Customer Decision Journey},
	  author    = {Sabina Akter and  Osiris Valdez Banda and  Pentti Kujala and  Jani Romanoff },
	  country	= {},
	  institution	= {},
	  abstract     = {This paper examines the relationship between on-board environmental factors and customer overall satisfaction in the context of the cruise on-board experience. The on-board environmental factors considered are ambient, layout/design, social, product/service and on-board enjoyment factors. The study presents a data-driven framework and model for the on-board cruise experience. The data are collected from 893 respondents in an application of a self-administered online questionnaire of their cruise experience. This study reveals the cruise passengers’ on-board experience through the customer decision journey based on the publicly available data. Pearson correlation and regression analysis have been applied, and the results show a positive and a significant relationship between the environmental factors and on-board experience. These data help understand the cruise passengers’ on-board experience, which will be used for the ultimate decision-making process in cruise ship design.
},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {15},
	  number    = {4},
	  year      = {2021},
	  pages     = {429 - 435},
	  ee        = {https://publications.waset.org/pdf/10011962},
	  url   	= {https://publications.waset.org/vol/172},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 172, 2021},
	}