%0 Journal Article
	%A M. Kiarna and  S. Junjira and  S. Casey and  M. Nolwazi and  M. S. Marcos and  A. T. Tatiana and  L. Cassandra 
	%D 2020
	%J International Journal of Humanities and Social Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 165, 2020
	%T Design and Māori Values: A Rebrand Project for the Social Enterprise Sector
	%U https://publications.waset.org/pdf/10011462
	%V 165
	%X This paper details a rebrand design project developed for a non-profitable organization called Te Roopu Waiora (TRW), which is currently located in Auckland, Aotearoa New Zealand. This social enterprise is dedicated to supporting the Māori community living with sensorial, physical and intellectual disabilities (whānau hauā). As part of a year three bachelor design brief, the rebrand project enabled students to reflect on Kaupapa Māori principles and appropriately address the values of the organisation. As such, the methodology used a pragmatic paradigm approach and mixed methods design practices involving a human-centred design to problem solving. As result, the student project culminated in the development in a range of cohesive design artefacts, aiming to improve the rentability and perception of the brand with the audience and stakeholders.

	%P 838 - 842