%0 Journal Article
	%A Harleen Kaur and  Deepika Jindal Singla
	%D 2018
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 138, 2018
	%T Adolescents’ Role in Family Buying Decision Making
	%U https://publications.waset.org/pdf/10009072
	%V 138
	%X Buying decision making is a complicated process, in which consumer’s decision is under the impact of others. The buying decision making is directed in a way that they have to act as customers in the society. Media and family are key socialising agents for adolescents’. Moreover, changes in the socio-cultural environment in India necessitate that adolescents’ influence in family’s buying decision-making should be investigated. In comparison to Western society, Indian is quite different, when compared in terms of family composition and structure, behaviour, values and norms which effect adolescents’ buying decision-making.

	%P 719 - 722