@article{(Open Science Index):https://publications.waset.org/pdf/10008866,
	  title     = {Applications of Social Marketing in Road Safety of Georgia},
	  author    = {Charita Jashi},
	  country	= {},
	  institution	= {},
	  abstract     = {The aim of the paper is to explore the role of social marketing in changing the behavior of consumers on road safety, identify critical aspects and priority needs which impede the implementation of road safety program in Georgia. Given the goals of the study, a quantitative method was used to carry out interviews for primary data collection. This research identified the awareness level of road safety, legislation base, and marketing interventions to change behavior of drivers and pedestrians. During several years the non-governmental sector together with the local authorities and media have been very intensively working on the road safety issue in Georgia, but only seat-belts campaign should be considered rather successful. Despite achievements in this field, efficiency of road safety programs far from fulfillment and needs strong empowering.
},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {12},
	  number    = {4},
	  year      = {2018},
	  pages     = {523 - 526},
	  ee        = {https://publications.waset.org/pdf/10008866},
	  url   	= {https://publications.waset.org/vol/136},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 136, 2018},
	}