TY - JFULL AU - Gerhard Peter PY - 2017/7/ TI - Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises T2 - International Journal of Economics and Management Engineering SP - 1509 EP - 1521 VL - 11 SN - 1307-6892 UR - https://publications.waset.org/pdf/10007387 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 126, 2017 N2 - In this paper, we present an integrated framework that governs the introduction of social media into enterprises and its evaluation. It is argued that the framework should address the following issues: (1) the contribution of social media for increasing efficiency and improving the quality of working life; (2) the level on which this contribution happens (i.e., individual, team, or organisation); (3) a description of the processes for implementing and evaluating social media; and the role of (4) organisational culture and (5) management. We also report the results of a case study where the framework has been employed to introduce a social networking platform at a German enterprise. This paper only considers the internal use of social media. ER -