%0 Journal Article %A Gerhard Peter %D 2017 %J International Journal of Economics and Management Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 126, 2017 %T Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises %U https://publications.waset.org/pdf/10007387 %V 126 %X In this paper, we present an integrated framework that governs the introduction of social media into enterprises and its evaluation. It is argued that the framework should address the following issues: (1) the contribution of social media for increasing efficiency and improving the quality of working life; (2) the level on which this contribution happens (i.e., individual, team, or organisation); (3) a description of the processes for implementing and evaluating social media; and the role of (4) organisational culture and (5) management. We also report the results of a case study where the framework has been employed to introduce a social networking platform at a German enterprise. This paper only considers the internal use of social media. %P 1510 - 1521