@article{(Open Science Index):https://publications.waset.org/pdf/10007387, title = {Presenting an Integrated Framework for the Introduction and Evaluation of Social Media in Enterprises}, author = {Gerhard Peter}, country = {}, institution = {}, abstract = {In this paper, we present an integrated framework that governs the introduction of social media into enterprises and its evaluation. It is argued that the framework should address the following issues: (1) the contribution of social media for increasing efficiency and improving the quality of working life; (2) the level on which this contribution happens (i.e., individual, team, or organisation); (3) a description of the processes for implementing and evaluating social media; and the role of (4) organisational culture and (5) management. We also report the results of a case study where the framework has been employed to introduce a social networking platform at a German enterprise. This paper only considers the internal use of social media.}, journal = {International Journal of Economics and Management Engineering}, volume = {11}, number = {6}, year = {2017}, pages = {1510 - 1521}, ee = {https://publications.waset.org/pdf/10007387}, url = {https://publications.waset.org/vol/126}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 126, 2017}, }