@article{(Open Science Index):https://publications.waset.org/pdf/10007016,
	  title     = {The Effect of the Hemispheres of the Brain and the Tone of Voice on Persuasion},
	  author    = {Rica Jell de Laza and  Jose Alberto Fernandez and  Andrea Marie Mendoza and  Qristin Jeuel Regalado},
	  country	= {},
	  institution	= {},
	  abstract     = {This study investigates whether participants experience different levels of persuasion depending on the hemisphere of the brain and the tone of voice. The experiment was performed on 96 volunteer undergraduate students taking an introductory course in psychology. The participants took part in a 2 x 3 (Hemisphere: left, right x Tone of Voice: positive, neutral, negative) Mixed Factorial Design to measure how much a person was persuaded. Results showed that the hemisphere of the brain and the tone of voice used did not significantly affect the results individually. Furthermore, there was no interaction effect. Therefore, the hemispheres of the brain and the tone of voice employed play insignificant roles in persuading a person.
},
	    journal   = {International Journal of Psychological and Behavioral Sciences},
	  volume    = {11},
	  number    = {1},
	  year      = {2017},
	  pages     = {258 - 266},
	  ee        = {https://publications.waset.org/pdf/10007016},
	  url   	= {https://publications.waset.org/vol/121},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 121, 2017},
	}