@article{(Open Science Index):https://publications.waset.org/pdf/10005398,
	  title     = {Fashion Consumption for Fashion Innovators: A Study of Fashion Consumption Behavior of Innovators and Non-Innovators},
	  author    = {Vaishali P. Joshi and  Pallav Joshi},
	  country	= {},
	  institution	= {},
	  abstract     = {The objective of this study is to examine the differences fashion innovators and non-fashion innovators in their fashion consumption behavior in terms of their pre-purchase behavior, purchase behavior and post purchase behavior. The questionnaire was distributed to a female college student for data collection for achieving the objective of the first part of the study. Question-related to fashion innovativeness and fashion consumption behavior was asked. The sample was comprised of 81 college females ages 18 through 30 who were attending Business Management degree. A series of attitude questions was used to categorize respondents on the Innovativeness Scale. 32 respondents with a score of 21 and above were designated as Fashion innovators and the remainder (49) as Non-fashion innovators. Findings showed that there exist significant differences between innovators and non-innovators in their fashion consumption behavior. Data was analyzed through frequency distribution table. Many differences were found in the behavior of innovators and non-innovators in terms of their pre-purchase, actual purchase, and post-purchase behavior.},
	    journal   = {International Journal of Materials and Textile Engineering },
	  volume    = {9},
	  number    = {4},
	  year      = {2015},
	  pages     = {1357 - 1361},
	  ee        = {https://publications.waset.org/pdf/10005398},
	  url   	= {https://publications.waset.org/vol/100},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 100, 2015},
	}