Eva Čáslavová and  Andrej Višněvský,  Identification of Ice Hockey World Championship International Sports Event through Brand Personality.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    June 2016, vol. 116(8). 2666 - 2673
    [viewed 26 April 2024]. Available from: https://publications.waset.org/pdf/10005055.