@article{(Open Science Index):https://publications.waset.org/pdf/10004727, title = {Corporate Philanthropy as a Source of Competitive Advantage}, author = {Mateusz Rak}, country = {}, institution = {}, abstract = {Objective: The paper aims to present various sources of competitive advantage which may occur when an enterprise strategically applies its concept of corporate philanthropy. Methodology: The review of the literature and available reports on the research regarding corporate philanthropy. Results: Strategic philanthropy is a positive phenomenon. Unfortunately, enterprises in Poland do not see all positive sides of such activities yet. Three kinds of corporate philanthropy may be described. They are to fulfil a social duty, improve the company reputation and gain a competitive edge. Practical implications: Showing enterprises the advantages of taking philanthropic actions, in particular, a large role of strategic philanthropy in gaining a competitive edge in the market as well as how to avoid negative consequences of corporate philanthropy. The paper presents corporate philanthropy on a few layers: as a CSR element, actions generating values in products, actions improving a corporate image in the market, altruist actions of employees. }, journal = {International Journal of Economics and Management Engineering}, volume = {10}, number = {5}, year = {2016}, pages = {1741 - 1745}, ee = {https://publications.waset.org/pdf/10004727}, url = {https://publications.waset.org/vol/113}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 113, 2016}, }