@article{(Open Science Index):https://publications.waset.org/pdf/10004727,
	  title     = {Corporate Philanthropy as a Source of Competitive Advantage},
	  author    = {Mateusz Rak},
	  country	= {},
	  institution	= {},
	  abstract     = {Objective: The paper aims to present various sources of competitive advantage which may occur when an enterprise strategically applies its concept of corporate philanthropy. Methodology: The review of the literature and available reports on the research regarding corporate philanthropy. Results: Strategic philanthropy is a positive phenomenon. Unfortunately, enterprises in Poland do not see all positive sides of such activities yet. Three kinds of corporate philanthropy may be described. They are to fulfil a social duty, improve the company reputation and gain a competitive edge. Practical implications: Showing enterprises the advantages of taking philanthropic actions, in particular, a large role of strategic philanthropy in gaining a competitive edge in the market as well as how to avoid negative consequences of corporate philanthropy. The paper presents corporate philanthropy on a few layers: as a CSR element, actions generating values in products, actions improving a corporate image in the market, altruist actions of employees.
},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {10},
	  number    = {5},
	  year      = {2016},
	  pages     = {1741 - 1745},
	  ee        = {https://publications.waset.org/pdf/10004727},
	  url   	= {https://publications.waset.org/vol/113},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 113, 2016},
	}