Sarah E. Stief and Anne Theresa Eidhoff and Markus Voeth
Transform to Succeed An Empirical Analysis of Digital Transformation in Firms
1833 - 1842
2016
10
6
International Journal of Economics and Management Engineering
https://publications.waset.org/pdf/10004500
https://publications.waset.org/vol/114
World Academy of Science, Engineering and Technology
Despite all progress firms are facing the increasing need to adapt and assimilate digital technologies to transform their business activities in order to pursue business development. By using new digital technologies, firms can implement major business improvements in order to stay competitive and foster new growth potentials. The corresponding phenomenon of digital transformation has received some attention in previous literature in respect to industries such as media and publishing. Nevertheless, there is a lack of understanding of the concept and its organization within firms. With the help of twentythree indepth field interviews with German experts responsible for their company’s digital transformation, we examined what digital transformation encompasses, how it is organized and which opportunities and challenges arise within firms. Our results indicate that digital transformation is an inevitable task for all firms, as it bears the potential to comprehensively optimize and reshape established business activities and can thus be seen as a strategy of business development.
Open Science Index 114, 2016