@article{(Open Science Index):https://publications.waset.org/pdf/10004423,
	  title     = {The Emotions in Consumers’ Decision Making: Review of Empirical Studies},
	  author    = {Mikel Alonso López},
	  country	= {},
	  institution	= {},
	  abstract     = {This paper explores, in depth, the idea that emotions are present in all consumer decision making processes, meaning that purchase decisions have never been purely cognitive or as they traditionally have been defined, rational. Human beings, in all kinds of decisions, has "always" used neural systems related to emotions along with neural systems related to cognition, regardless of the type of purchase or the product or service in question. Therefore, all purchase decisions are, at the same time, cognitive and emotional. This paper presents an analysis of the main contributions of researchers in this regard.
},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {10},
	  number    = {4},
	  year      = {2016},
	  pages     = {1326 - 1332},
	  ee        = {https://publications.waset.org/pdf/10004423},
	  url   	= {https://publications.waset.org/vol/112},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 112, 2016},
	}