@article{(Open Science Index):https://publications.waset.org/pdf/10003583,
	  title     = {The Next Frontier for Mobile Based Augmented Reality: An Evaluation of AR Uptake in India},
	  author    = {K. Krishna Milan Rao and  Nelvin Joseph and  Praveen Dwarakanath},
	  country	= {},
	  institution	= {},
	  abstract     = {Augmented and Virtual Realties is quickly becoming
a hotbed of activity with millions of dollars being spent on R & D
and companies such as Google and Microsoft rushing to stake their
claim. Augmented reality (AR) is however marching ahead due to the
spread of the ideal AR device – the smartphone. Despite its potential,
there remains a deep digital divide between the Developed and
Developing Countries. The Technological Acceptance Model (TAM)
and Hofstede cultural dimensions also predict the behaviour intention
to uptake AR in India will be large. This paper takes a quantified
approach by collecting 340 survey responses to AR scenarios and
analyzing them through statistics. The Survey responses show that
the Intention to Use, Perceived Usefulness and Perceived Enjoyment
dimensions are high among the urban population in India. This along
with the exponential smartphone indicates that India is on the cusp of
a boom in the AR sector.},
	    journal   = {International Journal of Computer and Information Engineering},
	  volume    = {9},
	  number    = {10},
	  year      = {2015},
	  pages     = {2255 - 2260},
	  ee        = {https://publications.waset.org/pdf/10003583},
	  url   	= {https://publications.waset.org/vol/106},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 106, 2015},
	}