%0 Journal Article
	%A Mojtaba Molaahmadi and  Morteza Raei Dehaghi and  Abdolrahim Arghavan
	%D 2015
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 107, 2015
	%T Exploring the Relationship between Computerization and Marketing Performance Case Study: Snowa Company
	%U https://publications.waset.org/pdf/10003343
	%V 107
	%X The present study aims to explore the effect of
computerization on marketing performance in Snowa Company. In
other words, this study intends to respond to this question that
whether or not, is there any relationship between utilization of
computerization in marketing activities and marketing performance?
The statistical population included 60 marketing managers of Snowa
Company. In order to test the research hypotheses, Pearson
correlation coefficient was employed. The reliability was equal to
96.8%. In this study, computerization was the independent variable
and marketing performance was the dependent variable with
characteristics of market share, improving the competitive position,
and sales volume. The results of testing the hypotheses revealed that
there is a significant relationship between utilization of
computerization and market share, sales volume and improving the
competitive position.

	%P 4045 - 4048