%0 Journal Article %A Anyapak Prapannetivuth %D 2015 %J International Journal of Economics and Management Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 107, 2015 %T The Marketing Mix in Small Sized Hotels: A Case of Pattaya, Thailand %U https://publications.waset.org/pdf/10002964 %V 107 %X The purpose of this research is to investigate the marketing mix that is perceived to be important for the small sized hotels in Pattaya. This research provides insights through a review of the marketing activities performed by the small sized hotels. Nine owners & marketing manager of small sized hotels and resorts, all local Chonburi people, were selected for an in-depth interview. The research suggests that seven marketing mixes (e.g. Product, Price, Place, Promotion, People, Physical Evidence and Process) were commonly used by these hotels, however, three types – People, Price and Physical Evidence were considered most important by the owners. %P 3934 - 3937