%0 Journal Article
	%A Naser Zourikalatehsamad and  Seyed Abdorreza Payambarpour and  Ibrahim Alwashali and  Zahra Abdolkarimi
	%D 2015
	%J International Journal of Economics and Management Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 106, 2015
	%T The Impact of Online Advertising on Consumer Purchase Behavior Based on Malaysian Organizations
	%U https://publications.waset.org/pdf/10002567
	%V 106
	%X The paper aims to evaluate the effect of online
advertising on consumer purchase behavior in Malaysian
organizations. The paper has potential to extend and refine theory. A
survey was distributed among Students of UTM university during the
winter 2014 and 160 responses were collected. Regression analysis
was used to test the hypothesized relationships of the model. Result
shows that the predictors (cost saving factor, convenience factor and
customized product or services) have positive impact on intention to
continue seeking online advertising.
	%P 3424 - 3429