%0 Journal Article %A Rasha Alhendawi and Kyrill Meyer %D 2015 %J International Journal of Economics and Management Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 105, 2015 %T The Importance of Cultural Adaptation of B2C E-Services Design in Germany %U https://publications.waset.org/pdf/10002430 %V 105 %X This research will give the introductory ideas for cultural adaption of B2C E-Service design in Germany. By the intense competition of E-Service development, many companies have realized the importance of understanding the emotional and cultural characteristics of their customers. Ignoring customers’ needs and requirements throughout the E-Service design can lead to faults, mistakes, and gaps. The term of E-Service usability now is changed not only to develop high quality E-Services, but also to be extended to include customer satisfaction and provide for them to feel local. %P 3161 - 3165