@article{(Open Science Index):https://publications.waset.org/pdf/10002430, title = {The Importance of Cultural Adaptation of B2C E-Services Design in Germany}, author = {Rasha Alhendawi and Kyrill Meyer}, country = {}, institution = {}, abstract = {This research will give the introductory ideas for cultural adaption of B2C E-Service design in Germany. By the intense competition of E-Service development, many companies have realized the importance of understanding the emotional and cultural characteristics of their customers. Ignoring customers’ needs and requirements throughout the E-Service design can lead to faults, mistakes, and gaps. The term of E-Service usability now is changed not only to develop high quality E-Services, but also to be extended to include customer satisfaction and provide for them to feel local.}, journal = {International Journal of Economics and Management Engineering}, volume = {9}, number = {9}, year = {2015}, pages = {3161 - 3165}, ee = {https://publications.waset.org/pdf/10002430}, url = {https://publications.waset.org/vol/105}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 105, 2015}, }