Susmita Ghosh and  Bhaskar Bhowmick,  Mind Your Product-Market Strategy on Selecting Marketing Inputs: An Uncertainty Approach in Indian Context.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    July 2015, vol. 101(5). 1771 - 1777
    [viewed 11 May 2024]. Available from: https://publications.waset.org/pdf/10001893.