%0 Journal Article
	%A Mingook Lee and  Sungjoo Lee
	%D 2015
	%J International Journal of Industrial and Systems Engineering
	%B World Academy of Science, Engineering and Technology
	%I International Science Index 102, 2015
	%T Identifying Business Opportunities Based on Patent and Trademark Portfolios: A Technology-Based Service Industry Case
	%U https://publications.waset.org/pdf/10001761
	%V 102
	%X As technology-based service industries grow
drastically worldwide; companies are recognizing the importance of
market preoccupancy and have made an effort to capture a large
market to gain the upper hand. To this end, a focus on patents can be
used to determine the properties of a technology, as well as to capture
advantages in technical skills, in comparison with the firm’s
competitors. However, technology-based services largely depend not
only on their technological value but also their economic value, due
to the recognized worth that is passed to a plurality of users. Thus, it
is important to determine whether there are any competitors in the
target areas and what services they provide in any field. Despite this
importance, little effort has been made to systematically benchmark
competitors in order to identify business opportunities. Thus, this
study aims to not only identify each position of technology-centered
service companies in complex market dynamics, but also to discover
new business opportunities. For this, we try to consider both
technology and market environments simultaneously by utilizing
patent data as a representative proxy for technology and trademark
dates as an index for a firm’s target goods and services. Theoretically,
this is one of the earliest attempts to combine patent data and
trademark data to analyze corporate strategies. In practice, the
research results are expected to be used as a decision criterion to
diagnose the economic value that companies can obtain by entering
the market, as well as the technological value to be passed onto their
customers. Thus, the proposed approach can be useful to support
effective technology and business strategies in a firm.
	%P 1940 - 1943