WASET
    Yun-Chia Tang and  Hung-Chang Chiu,  How to Affect Brand Attitude with Authenticity in Advertising.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    June 2015, vol. 101(5). 1728 - 1731
    [viewed 26 April 2024]. Available from: https://publications.waset.org/pdf/10001616.