@article{(Open Science Index):https://publications.waset.org/pdf/10001476,
	  title     = {Marketing and Commercial Activities Offered on Websites of European Union Banks},
	  author    = {Mario Spremić and  Natalija Kokolek and  Božidar Jaković and  Jurica Šimurina},
	  country	= {},
	  institution	= {},
	  abstract     = {This paper deals with various questions related to
functionality and providing banking services in the European union
on the Internet. Due to the fact that we live in the information
technologies era, the Internet become a new space for doing
economic and business activities in all areas, and especially important
in banking. Accepting the busy tempo of life, in the past several years
electronic banking has become necessity and a must for most users of
banking services. On a sample of 300 web sites of the banks
operating in European Union (EU) we conduct the research on the
functionality of e-banking services offered through banks web sites
with the key objective to reveal to what extent the information
technologies are used in their business operations. Characteristics of
EU banks websites will be examined and compared to the basic
groups of business activities on the web. Also some
recommendations for the successful bank web sites will be provided.},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {9},
	  number    = {6},
	  year      = {2015},
	  pages     = {1832 - 1838},
	  ee        = {https://publications.waset.org/pdf/10001476},
	  url   	= {https://publications.waset.org/vol/102},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 102, 2015},
	}