WASET
    Prateek Maheshwari and  Nitin Seth and  Anoop Kumar Gupta,  Advertisement Effectiveness for Print Media: A Conceptual Model.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    May 2015, vol. 98(2). 701 - 706
    [viewed 19 April 2024]. Available from: https://publications.waset.org/pdf/10001352.