@article{(Open Science Index):https://publications.waset.org/pdf/10000895,
	  title     = {International Marketing in Business Practice of Small and Medium-Sized Enterprises},
	  author    = {K. Matušínská and  Z. Bednarčík and  M. Klepek},
	  country	= {},
	  institution	= {},
	  abstract     = {This paper examines international marketing in
business practice of Czech exporting small and medium-sized
enterprises (SMEs) with regard to the strategic perspectives.
Research was focused on Czech exporting SMEs from Moravian-
Silesia region and their behavior on international markets. For
purpose of collecting data, a questionnaire was given to 262 SMEs
involved in international business. Statistics utilized in this research
included frequency, mean, percentage, and chi-square test. Data were
analyzed by Statistical Package for the Social Sciences software. The
research analysis disclosed that there is certain space for
improvement in strategic marketing especially in a marketing
research, perception of cultural and social differences, product
adaptation and usage of marketing communication tools.
},
	    journal   = {International Journal of Industrial and Systems Engineering},
	  volume    = {8},
	  number    = {3},
	  year      = {2014},
	  pages     = {887 - 891},
	  ee        = {https://publications.waset.org/pdf/10000895},
	  url   	= {https://publications.waset.org/vol/87},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 87, 2014},
	}