{"title":"Current Strategic Trends \u2013 A Comparative Analysis of Hungarian Corporations","authors":"Gyula F\u00fcl\u00f6p, Bettina Hern\u00e1di","volume":99,"journal":"International Journal of Economics and Management Engineering","pagesStart":890,"pagesEnd":900,"ISSN":"1307-6892","URL":"https:\/\/publications.waset.org\/pdf\/10000849","abstract":"
This paper deals with current strategic challenges
\r\nrelated to the reshaping of the basic conditions of corporate operations.
\r\nThrough the experimental analysis of some domestic corporations, it
\r\npresents how and to what extent Hungarian corporations are prepared
\r\nfor the current strategic challenges. The study examines how strategic
\r\ndirections and answer opportunities have changed in the following
\r\ninterrelated areas in the past five years: economic globalization,
\r\ncorporate sustainability, IT applications, labor force diversity and
\r\nethical competences. The conclusions of the empirical survey give a
\r\nreliable basis on which economic organizations and enterprises can
\r\nformulate their strategy.<\/p>\r\n","references":"[1] E. M. Epstein, The \u201cGood Company,\u201d Rhetoric or Reality? Corporate\r\nSocial Responsibility and Business Ethics Redux. University of\r\nCalifornia, Berkeley, 2006\r\n[2] M. H. Fallah, T. G. Lechler, Global Innovation Performance: Strategic\r\nChallenges for Multinational Corporations. Journal of Engineering and\r\nTechnology Management. Stevens Institute of Technology, Hoboken, NJ,\r\npp. 58\u201374, 2008\r\n[3] Gy. F\u00fcl\u00f6p, A glob\u00e1lis v\u00e1llalati strat\u00e9gi\u00e1k. Aula Kiad\u00f3, Budapest, 2006\r\n[4] Gy. F\u00fcl\u00f6p, G. I. Pelczn\u00e9: \u00daj strat\u00e9giai kih\u00edv\u00e1sok - A hazai c\u00e9gek k\u00eds\u00e9rleti\r\nvizsg\u00e1lata, Vezet\u00e9studom\u00e1ny, vol. 12, 2009\r\n[5] T. F. Homer-Dixon, K\u00f6rnyezet, sz\u0171k\u00f6ss\u00e9g, er\u0151szak. Typotex Kiad\u00f3,\r\nBudapest, 2004\r\n[6] S. Kerekes, K. Wetzker, Keletre tart a \u201et\u00e1rsadalmilag felel\u0151s v\u00e1llalat\u201d\r\nkoncepci\u00f3. Harvard Business Review, vol. 4, 2007\r\n[7] P. Lasserre, Global Strategic Management. Palgrave MacMillian, New\r\nYork, 2007\r\n[8] R. E. Ployhart, Staffing in the 21st Century: New Challenges and\r\nStrategic Opportunities. Journal of Management, vol. 32, no. 6, pp.\r\n868-897, 2006\r\n[9] M.E. Porter, Versenystrat\u00e9gia. Akad\u00e9miai Kiad\u00f3, Budapest, 2007\r\n[10] R. Reich, The Future of Success. Vintage, London, 2002\r\n[11] P. Sasv\u00e1ri, W. Rauch and J. Szab\u00f3, Diverse Reasons for Implementing\r\nBusiness Information System: The Example of Typical Usage Patterns of\r\nBusiness Information Systems among Austrian and Hungarian Business\r\nEnterprises. LAP Lambert Academic Publishing, Saarbr\u00fccken, 2014\r\n[12] S. Schaltegger, M. Bennett and R. Burritt, Sustainability Accounting and\r\nReporting. Springer, 2006\r\n[13] K. Szegedi, \u00dczleti etika a gyakorlatban \u2013 etikai int\u00e9zm\u00e9nyek. E-learning\r\ntananyag, T\u00c1MOP 4.2.1.-08\/1\/A-2009-0049, 2011\r\n[14] T. Szentes, Globaliz\u00e1ci\u00f3, k\u00f6lcs\u00f6n\u00f6s f\u00fcgg\u0151s\u00e9gek a vil\u00e1ggazdas\u00e1gban. In:\r\nA. Blah\u00f3: Vil\u00e1ggazdas\u00e1gtan, pp. 7, 2007","publisher":"World Academy of Science, Engineering and Technology","index":"Open Science Index 99, 2015"}