%0 Journal Article
	%A Pei-Shan Wei and  Szu-Ying Lee and  Hsi-Peng Lu and  Jen-Chuen Tzou and  Chien-I Weng
	%D 2015
	%J International Journal of Industrial and Manufacturing Engineering
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 97, 2015
	%T Why Do People Abandon Mobile Social Games? Using Candy Crush Saga as an Example
	%U https://publications.waset.org/pdf/10000098
	%V 97
	%X Mobile social games recently become extremely
popular, spawning a whole new entertainment culture. However,
mobile game players are fickle, quickly and easily picking up and
abandoning games. This pilot study seeks to identify factors that
influence users to discontinuing playing mobile social games. We
identified three sacrifices which can prompt users to abandon games:
monetary sacrifice, time sacrifice and privacy sacrifice. The results
showed that monetary sacrifice has a greater impact than the other two
factors in causing players to discontinue usage intention.

	%P 13 - 18