%0 Journal Article
	%A Shahrina Md Nordin and  Zulhamri Abdullah and  Yuhanis Abdul Aziz
	%D 2012
	%J International Journal of Humanities and Social Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 72, 2012
	%T Institutionalising Corporate Social Responsibility: A Study on the CSR Statements on Corporate Websites of Malaysian and Singapore Corporations
	%U https://publications.waset.org/pdf/100
	%V 72
	%X The purpose of this paper is to examine the current
state of corporate social responsibility statements on corporate
websites of Malaysian and Singaporean corporations and analyze
how the CSR statements contribute in building a unique corporate
identity of corporations. Content analysis is employed to examine the
websites of Malaysian and Singaporean consumer corporations. It is
believed that generally most companies tend to publish and
communicate their CSR statements visibly to general stakeholders.
However, there is a significantly different outcome of the articulation
of CSR on practices on websites between Malaysian and Singaporean
consumer corporations. A number of Singaporean organizations were
found less concerned with CSR practices as compared to Malaysian
organizations. The findings indicate a need for corporations in
Malaysia and Singapore to orchestrate their core competence of CSR
activities in order to develop a unique corporate identity in a global
business environment.
	%P 3759 - 3765