%0 Journal Article %A Prateek Maheshwari and Nitin Seth %D 2014 %J International Journal of Industrial and Systems Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 96, 2014 %T Business Penetration through Print Media: A Review of Select Enablers %U https://publications.waset.org/pdf/9999846 %V 96 %X It’s an era of high competition, dynamism and complexities which have forced organizations to change dramatically due to rising customer expectations. Marketers are under constant pressure to deliver finest to their customers. With the advent of technology, marketers have identified latest advertising media options to reach out to target audience. But the conventional ways of print advertisements still holds a deeper penetration and coverage. Various researchers and practitioners have studied the area of print media advertising and have tried to identify and implement advertisement effectiveness enablers. The purpose of this paper is to suggest select enablers for print media in Indian context using an integrated approach of review of literature and investigative interviews with academicians and experts from the area of advertising. %P 3823 - 3826