@article{(Open Science Index):https://publications.waset.org/pdf/9999611,
	  title     = {The Influence of Website Quality on Customer E-Satisfaction in Low Cost Airline},
	  author    = {Zainab bt Khalifah and  Wong Chiet Bing and  Noor Hazarina Hashim},
	  country	= {},
	  institution	= {},
	  abstract     = {The evolution of customer behavior in purchasing
products or services through the Internet leads to airline companies
engaging in the e-ticketing process in order to maintain their
business. A well-designed website is vitally significant for the airline
companies to provide effective communication, support, and
competitive advantage. This study was conducted to identify the
dimensions of website quality for low cost airline and to investigate
the relationship between the website quality and customer esatisfaction
at low cost airline. A total of 381 responses were
conveniently collected among local passengers at Low Cost Carrier
Terminal, Kuala Lumpur via questionnaire distribution. This study
found that the five determinant factors of website quality for AirAsia
were Information Content, Navigation, Responsiveness,
Personalization, and Security and Privacy. The results of this study
revealed that there is a positive relationship between the five
dimensions of website quality and customer e-satisfaction, and also
information content was the most significant contributor to customer
e-satisfaction.
},
	    journal   = {International Journal of Information and Communication Engineering},
	  volume    = {8},
	  number    = {11},
	  year      = {2014},
	  pages     = {3457 - 3463},
	  ee        = {https://publications.waset.org/pdf/9999611},
	  url   	= {https://publications.waset.org/vol/95},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 95, 2014},
	}