%0 Journal Article
	%A Safdar Muhammad Usman and  Youji Kohda and  Katsuhiro Umemoto
	%D 2014
	%J International Journal of Educational and Pedagogical Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 93, 2014
	%T Value Co-Creation in Used-Car Auctions: A Service Scientific Perspective
	%U https://publications.waset.org/pdf/9999457
	%V 93
	%X Electronic market place plays an important
intermediary role for connecting dealers and retail customers. The
main aim of this paper is to design a value co-creation model in
used-car auctions. More specifically, the study has been designed in
order to describe the process of value co-creation in used-car auctions,
to explore the co-created values in used-car auctions, and finally
conclude the paper indicating the future research directions. Our
analysis shows that economic values as well as non-economic values
are co-created in used-car auctions. In addition, this paper contributes
to the academic society broadening the view of value co-creation in
service science.

	%P 3050 - 3055