@article{(Open Science Index):https://publications.waset.org/pdf/9999127,
	  title     = {Brand Placement Strategies in Turkey: The Case of “Yalan Dünya”},
	  author    = {Burçe Boyraz},
	  country	= {},
	  institution	= {},
	  abstract     = {This study examines appearances of brand placement
as an alternative communication strategy in television series by
focusing on Yalan Dünya which is one of the most popular television
series in Turkey. Consequently, this study has a descriptive research
design and quantitative content analysis method is used in order to
analyze frequency and time data of brand placement appearances in
first 3 seasons of Yalan Dünya with 16 episodes.
Analysis of brand placement practices in Yalan Dünya is dealt in
three categories: episode-based analysis, season-based analysis and
comparative analysis. At the end, brand placement practices in Yalan
Dünya are evaluated in terms of type, form, duration and legal
arrangements.
As a result of this study, it is seen that brand placement plays a
determinant role in Yalan Dünya content. Also, current legal
arrangements make brand placement closer to other traditional
communication strategies instead of differing brand placement from
them distinctly.
},
	    journal   = {International Journal of Humanities and Social Sciences},
	  volume    = {8},
	  number    = {8},
	  year      = {2014},
	  pages     = {2618 - 2630},
	  ee        = {https://publications.waset.org/pdf/9999127},
	  url   	= {https://publications.waset.org/vol/92},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 92, 2014},
	}