%0 Journal Article %A T. Niracharapa %D 2014 %J International Journal of Mechanical and Industrial Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 91, 2014 %T Competitiveness of Animation Industry: The Case of Thailand %U https://publications.waset.org/pdf/9998873 %V 91 %X The research studied and examined the competitiveness of the animation industry in Thailand. Data were collected based on articles, related reports and websites, news, research, and interviews of key persons from both public and private sectors. The diamond model was used to analyze the study. The major factor driving the Thai animation industry forward includes a quality workforce, their creativity and strong associations. However, discontinuity in government support, infrastructure, marketing, IP creation and financial constraints were factors keeping the Thai animation industry less competitive in the global market. %P 2265 - 2270