TY - JFULL AU - S. Pesina and T. Solonchak PY - 2014/7/ TI - The Sign in the Communication Process T2 - International Journal of Cognitive and Language Sciences SP - 1911 EP - 1920 VL - 8 SN - 1307-6892 UR - https://publications.waset.org/pdf/9998623 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 90, 2014 N2 - In the process of information transmission (concept verbalization) we deal mostly with the substance (contents), and then pay attention to the form. Recalling events from the remote past, often we cannot exactly reproduce specific heard or pronounced words, as well as the syntactic structures. We remember events, feelings, images; we recall the general contents of the discourse. The thought gets a specific language form only during the concept verbalization phase. With minimum time for pondering, depending on the language competence level, the grammar and syntactic shaping often occurs automatically with the use of famous models and stereotypes. This means that the language form adapts itself to the consciousness, and not vice versa. ER -