@article{(Open Science Index):https://publications.waset.org/pdf/9998610,
	  title     = {Antecedent and Outcome of New Product Development in the Leather Industry, Bangkok and Vicinity, Thailand},
	  author    = {Bundit Pungnirund},
	  country	= {},
	  institution	= {},
	  abstract     = {The purposes of this research were to develop and to
monitor the antecedent factors which directly affected the success
rate of new product development. This was a case study of the leather
industry in Bangkok, Thailand. A total of 350 leather factories were
used as a sample group. The findings revealed that the new product
development model was harmonized with the empirical data at the
acceptable level, the statistic values are: χ2=6.45, df= 7, p-value =
.48856; RMSEA = .000; RMR = .0029; AGFI = .98; GFI = 1.00. The
independent variable that directly influenced the dependent variable
at the highest level was marketing outcome which had a influence
coefficient at 0.32 and the independent variables that indirectly
influenced the dependent variables at the highest level was a clear
organization policy which had a influence coefficient at 0.17,
whereas, all independent variables can predict the model at 48
percent.
},
	    journal   = {International Journal of Economics and Management Engineering},
	  volume    = {8},
	  number    = {6},
	  year      = {2014},
	  pages     = {1878 - 1881},
	  ee        = {https://publications.waset.org/pdf/9998610},
	  url   	= {https://publications.waset.org/vol/90},
	  bibsource = {https://publications.waset.org/},
	  issn  	= {eISSN: 1307-6892},
	  publisher = {World Academy of Science, Engineering and Technology},
	  index 	= {Open Science Index 90, 2014},
	}