Siripen Yiamjanya and Kevin Wongleedee
International Tourists’ Travel Motivation by PushPull Factors and the Decision Making for Selecting Thailand as Destination Choice
1348 - 1353
2014
8
5
International Journal of Humanities and Social Sciences
https://publications.waset.org/pdf/9998199
https://publications.waset.org/vol/89
World Academy of Science, Engineering and Technology
This research paper aims to identify travel motivation by push and pull factors that affected decision making of international tourists in selecting Thailand as their destination choice. A total of 200 international tourists who traveled to Thailand during January and February, 2014 were used as the sample in this study. A questionnaire was employed as a tool in collecting the data, conducted in Bangkok. The list consisted of 30 attributes representing both psychological factors as “push based factors” and destination factors as “pullbased factors”. Mean and standard deviation were used in order to find the top ten travel motives that were important determinants in the respondents’ decision making process to select Thailand as their destination choice. The finding revealed the top ten travel motivations influencing international tourists to select Thailand as their destination choice included i getting experience in foreign land; ii Thai food; iii learning new culture; iv relaxing in foreign land; v wanting to learn new things; vi being interested in Thai culture, and traditional markets; vii escaping from same daily life; viii enjoying activities; ix adventure; and x good weather. Classification of push based and pull based motives suggested that getting experience in foreign land was the most important push motive for international tourists to travel, while Thai food portrayed its highest significance as pull motive. Discussion and suggestions were also made for tourism industry of Thailand.
Open Science Index 89, 2014