A. Oliveira-Brochado and R. Silva and C. Paulino
The World of Great Wines The Douro Valley Experience
1080 - 1087
2014
8
4
International Journal of Humanities and Social Sciences
https://publications.waset.org/pdf/9997990
https://publications.waset.org/vol/88
World Academy of Science, Engineering and Technology
The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five indepth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation.
Open Science Index 88, 2014