@article{(Open Science Index):https://publications.waset.org/pdf/9997990, title = {The World of Great Wines: The Douro Valley Experience}, author = {A. Oliveira-Brochado and R. Silva and C. Paulino }, country = {}, institution = {}, abstract = {The aim of this paper is to use an experiential view of wine tourism to develop a battery of items that can potentially capture the overall Douro Valley experience from the tourist’s perspective. The Douro Valley, a UNESCO World Heritage region located in Portugal, was the target of this study. The research took a mixed approach using both qualitative and quantitative designs. Firstly, we combine the literature review on service quality scales with a content analysis of five in-depth interviews with winery managers and a focus group with wine tourists to identify the main dimensions of the overall tourism experience and to develop a battery of items for each dimension. Eight dimensions of the overall wine tourism experience came out, as follows: winery service and staff, winery facilities, winery service, wine product, wine region environment, wine region accessibilities, wine region´s offerings, and the wine region and winery reputation. }, journal = {International Journal of Humanities and Social Sciences}, volume = {8}, number = {4}, year = {2014}, pages = {1080 - 1087}, ee = {https://publications.waset.org/pdf/9997990}, url = {https://publications.waset.org/vol/88}, bibsource = {https://publications.waset.org/}, issn = {eISSN: 1307-6892}, publisher = {World Academy of Science, Engineering and Technology}, index = {Open Science Index 88, 2014}, }