TY - JFULL AU - Burcu Akyildiz and Cigdem Kadaifci and Y. Ilker Topcu and Burc Ulengin PY - 2014/3/ TI - Prioritization of Customer Order Selection Factors by Utilizing Conjoint Analysis: A Case Study for a Structural Steel Firm T2 - International Journal of Civil and Environmental Engineering SP - 497 EP - 502 VL - 8 SN - 1307-6892 UR - https://publications.waset.org/pdf/9997506 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 86, 2014 N2 - In today’s business environment, companies should  make strategic decisions to gain sustainable competitive advantage.  Order selection is a crucial issue among these decisions especially for  steel production industry. When the companies allocate a high  proportion of their design and production capacities to their ongoing  projects, determining which customer order should be chosen among  the potential orders without exceeding the remaining capacity is the  major critical problem. In this study, it is aimed to identify and  prioritize the evaluation factors for the customer order selection  problem. Conjoint Analysis is used to examine the importance level  of each factor which is determined as the potential profit rate per unit  of time, the compatibility of potential order with available capacity,  the level of potential future order with higher profit, customer credit  of future business opportunity, and the negotiability level of  production schedule for the order.   ER -