F. Amin and S. Feizi
Big Data Strategy for Telco Network Transformation
457 - 460
2014
8
2
International Journal of Computer and Information Engineering
https://publications.waset.org/pdf/9997406
https://publications.waset.org/vol/86
World Academy of Science, Engineering and Technology
Big data has the potential to improve the quality of services; enable infrastructure that businesses depend on to adapt continually and efficiently; improve the performance of employees; help organizations better understand customers; and reduce liability risks. Analytics and marketing models of fixed and mobile operators are falling short in combating churn and declining revenue per user. Big Data presents new method to reverse the way and improve profitability. The benefits of Big Data and nextgeneration network, however, are more exorbitant than improved customer relationship management. Next generation of networks are in a prime position to monetize rich supplies of customer information—while being mindful of legal and privacy issues. As data assets are transformed into new revenue streams will become integral to high performance.
Open Science Index 86, 2014