%0 Journal Article
	%A Tanyatorn Panyasopon
	%D 2012
	%J International Journal of Humanities and Social Sciences
	%B World Academy of Science, Engineering and Technology
	%I Open Science Index 70, 2012
	%T The Characteristics of Thai Movies and Factors Contributing to Becoming Widely Known in International Markets
	%U https://publications.waset.org/pdf/9809
	%V 70
	%X Many Thai movies have been very popular
domestically and internationally. Some movies were box office hits
and receiving awards. However, there has not yet been research
about how Thai movies can sell in international markets
The objectives of the research were 1) To analyze the
characteristics of Thai movies that can sell to world audiences; 2) To
investigate the factors making Thai movies into foreign markets. Thai
film professionals were interviewed. Their ideas were analyzed to
find out what factors contributing to Thai movies widely seen in
worldwide markets. Nine foreign audiences were also interviewed to
reveal what characteristics of Thai movies would be well accepted by
the markets.
The results showed that major characteristics of Thai movies
proving successful worldwide were cultural and exotic Thai movies,
outstanding genres, well-known actors, music and songs. Factors
contributing to global market were marketing, qualities of Thai
movies, and financial support from the government.
	%P 2632 - 2637