The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey
Commenced in January 2007
Frequency: Monthly
Edition: International
Paper Count: 32769
The Perception of Customer Satisfaction in Textile Industry According to Genders in Turkey

Authors: Ikilem Gocek, Senem Kursun, Yesim Iridag Beceren

Abstract:

The customer satisfaction for textile sector carries great importance like the customer satisfaction for other sectors carry. Especially, if it is considered that gaining new customers create four times more costs than protecting existing customers from leaving, it can be seen that the customer satisfaction plays a great role for the firms. In this study the affecting independent variables of customer satisfaction are chosen as brand image, perceived service quality and perceived product quality. By these independent variables, it is investigated that if any differences exist in perception of customer satisfaction according to the Turkish textile consumers in the view of gender. In data analysis of this research the SPSS program is used.

Keywords: Customer satisfaction, textile industry, brand image, service quality, product quality, gender.

Digital Object Identifier (DOI): doi.org/10.5281/zenodo.1070759

Procedia APA BibTeX Chicago EndNote Harvard JSON MLA RIS XML ISO 690 PDF Downloads 4407

References:


[1] Grönroos, C., 1996. Relationship Marketing: Strategic and Tactical Implications, Management Decision, Vol. 34 No. 3, 5-14.
[2] Peter, J.P. and Olsan, J.C., 2005. Consumer Behaviour and Marketing Strategy, The McGraw-Hill Companies,Inc., New York.
[3] Özdamar, K., 2004. Paket Programlar ile İstatistiksel Veri Analizi I-II, Kaan Kitabevi, Eskişehir.
[4] Ghobadian, A., Speller, S. and Jones, M. , 1993. Service quality : concepts and models, International Journal of Quality&Reliability Management, Vol.11, No.9, 43-66.
[5] Chow-Chua, C. and Komaran, R., 2002. Managing Service Quality by Combining Voice of the Service Provider and Voice of Their Customers, Managing Service Quality, Vol. 12 No. 2, 77-86.
[6] Warrington, P.T., 2002. Customer evaluations of e-shopping: the effects of quality-value perceptions and e-shopping satisfaction on e-shopping loyalty, PhD Thesis, The University of Arizona.
[7] Didier, S.M., 2003. The marketing function and consumer satisfaction online, PhD Thesis, Capella University.
[8] Zeithaml, V.A., 1988. Consumer perceptions of price, quality and value: A means-end model and synthesis of evidence. Journal of Marketing., Vol.52, No.3, 2-22.
[9] Royle, J.,L. Cooper, R.Stockdale. 1999. The use of branding by trade publishers: an investigation into marketing the book as a brand name product, Publishing Research Quarterly, Winter, 1-13.