Hsin-Hui Lin,  The Effect of TV and Online Shopping Value on Online Patronage Intention in a Multi-channel Retail Context.   journal   = {International Journal of Economics and Management Engineering}, [online]. World Academy of Science, Engineering and Technology.
    July 2010, vol. 43(7). 1742 - 1748
    [viewed 05 May 2024]. Available from: https://publications.waset.org/pdf/822.