%0 Journal Article %A Anand Dass and Hiroaki Murakami %D 2009 %J International Journal of Industrial and Manufacturing Engineering %B World Academy of Science, Engineering and Technology %I Open Science Index 29, 2009 %T Commercializing Technology Solutions- Moving from Products to Solutions %U https://publications.waset.org/pdf/6375 %V 29 %X The paper outlines the drivers behind the movement from products to solutions in the Hi-Tech Business-to-Business markets. The paper lists out the challenges in enabling the transformation from products to solutions and also attempts to explore strategic and operational recommendations based on the authors- factual experiences with Japanese Hi-tech manufacturing organizations. Organizations in the Hi-Tech Business-to-Business markets are increasingly being compelled to move to a solutions model from the conventional products model. Despite the added complexity of solutions, successful technology commercialization can be achieved by making prudent choices in defining a relevant solutions model, by backing the solution model through appropriate organizational design, and by overhauling the new product development process and supporting infrastructure. %P 298 - 305